Paul Bonaiuto Joins Cygnus Business Media as Chief Financial Officer

Contact:
Kathy Scott, Director of Public Relations
Cygnus Business Media
(770) 427-5290
Kathy.Scott@cygnusb2b.com

FOR IMMEDIATE RELEASE

Veteran financial executive to join leading B2B media company serving millions of professionals and small business owners

Fort Atkinson, WI (December 8, 2009) – Cygnus Business Media, a leading diversified business-to-business media company, announced today that Paul Bonaiuto has joined the company as Chief Financial Officer. Bonaiuto was most recently Executive Vice President & CFO of Journal Communications, Inc., a 127 year-old Wisconsin-based media company with operations in publishing, radio and television broadcasting, interactive media and printing services.

"Paul brings more than 25 years of senior level financial expertise in media, print, private investment and corporate strategy," says CEO John French. "In today's business climate, an experienced executive who has actively worked through several economic recessions is key to building the foundation of a healthy and successful business. With a renewed balance sheet and an eye on transforming our company and our business, Paul will play a central role in our strategic planning."

During his tenure at Journal Communications, Inc., Bonaiuto was responsible for financial functions including investor relations, capital allocation, treasury, risk management and profit planning. He joined the company in 1992 as Senior Vice President & CFO of subsidiary Perry Printing Corporation, overseeing internal controls and financial reporting. In 1994, Perry Printing formally became two distinct businesses, launching NorthStar Print Group, a niche label manufacturing and commercial printing operation with Bonaiuto serving as its President. Prior to joining Journal Communications, Inc., he was Executive Vice President of a boutique private equity investment firm, The Peterson Group. He also served as Vice President & Chief Financial Officer of Graphic Printing Group, a company formed in a management led buyout, overseeing all financial responsibilities of the company which was eventually acquired by Adolph Coors Company.

Cygnus Business Media is an internationally-recognized business-to-business media company. Its diverse portfolio serves 13 market categories with print and interactive products, and live events. Through its media, the company reaches more than 1.5 million print subscribers, nearly 1 million industry professionals via its Custom Marketing services group and expositions, and attracts 2 million unique visitors to its websites monthly. Cygnus Business Media provides comprehensive, integrated advertising and marketing programs for some of the world’s strongest business-to-business brands. For more information, visit www.cygnusb2b.com.